October 12, 2020
Relevant To A Younger Audience
"You, as the user, now have to learn to use a product an operating system you
are unfamiliar with. "It’s not like they have less needs, it’s just that
something has happened over the last couple of years where people just don’t
like to call people anymore," Marino said."
Caesars Entertainment launched a
texting service at its 3,976-room Caesars Palace casino-hotel on the Las Vegas
Strip in August, months after rolling it out at two boutique hotels.At the Aria
and Vdara hotels, each room is equipped with a tablet with applications that
allow guests to schedule breakfast delivery, access thousands of publications
and adjust temperature and lights.
And a 4-foot-tall (1-meter-tall) robot can
point visitors to the nearest ATM. Travellers also can choose special rooms at
the MGM Grand and The Mirage with several lighting options, including one that
helps the body’s internal clock, and a device that infuses the shower’s water
with vitamin C.". Senior vice president and chief experience officer Michael
Marino said the service aims to improve guest's stay after the company noticed a
dip in phone calls. It comes as the staples of hotel room technology — a phone
on a nightstand and a flat-screen TV — aren’t cutting it anymore but neverelectromagnetic flowmeter Factoryin person. in the
hypercompetitive world of Sin City tourism.
The service uses artificial
intelligence to automatically answer common questions and requests, such as gym
location and hours of operation.
Four properties now have the service named Ivy,
which the company credits for higher scores of two of its hotels on travel
review website TripAdvisor. "I already sent it to all my family.Thousands of
guests at some of Las Vegas’ casino-hotels also can get towels, food and
toiletries delivered with just a few taps on their smartphone."The hotel brands
or the casino brands are trying to make themselves evolve to become more
relevant to a younger audience that is highly technologically enabled," said
Robert Rippee, director of the Hospitality Lab at the University of Nevada, Las
Vegas.Las Vegas hotels are not the only ones using such technology.It takes just
minutes for a room service attendant to respond to a text message asking for a
soda, bringing the Diet Coke on a tray with a glass of ice and lime wedges, no
need for the modern hassle of placing a phone call."
Let’s say the tablet is a
Microsoft Surface, but the tablet you use is an iPad, so you immediately have a
gap," Rippee said. But trained staffers type back responses to more complex
inquiries such as where Muslims should face to pray in the direction of the
Kaaba in Mecca.
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